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Managed Care . . . Managed Preventiond

Promoting Wellness—What Works in Managed Care (aka Prevention)

This feature of Conwal's MCarePrev website highlights recent clinical trials and case studies illustrating:

  • enrollee self care
  • cost reductions
  • improved health outcomes
  • other benefits of behavioral health promotion to managed care.

Each entry consists of

  • a reference citation
  • a summary of the contents
  • a comment from Conwal's analytic staff on the implications of the study.

Entries are added monthly—hit this site again soon to view what's current!

B1001. J. A. Taylor, R. L. Davis, and K.J. Kemper (1997) Health care utilization and health status in high risk children randomized to receive group or individual well child care. PEDIATRICS 100:electronic version.

  • Summary. Well child care uses immunization, physical examinations, screening, and parent education to promote effective self care in the family, prevent the onset of health problems, and reduce use of clinical resources. Well child care is particularly important among low income populations whose use of emergency departments tends to be high. This three year controlled trial compared Group Well Child Care (GWCC) to individually administered well child visits. Previous studies found that GWCC offers cost savings, more opportunity for parent education, and a surrogate support group for the parents. Many of these hoped for benefits did not materialize in the trial, in part because the average group size was small (3 families per session). However, health care utilization outcomes for families receiving GWCC were the same as outcomes for families receiving traditional well child care.

Comments. GWCC is an example of prevention that may work best when supplied by a community based prevention contractor rather than by a physician. Appropriate group sizes and maintenance of the benefits of a parent support group may be less of a problem when one agency provides GWCC for all enrollees in a neighborhood, regardless of the clinician provider.

B1002. A. Gadomski, D. Wicks, K. Abernathy, C. Lewis, and T. Pearson. (1997) Providing preventive services in a rural area through a public private partnership. AMERICAN JOURNAL OF PUBLIC HEALTH 87:1375-1376.

  • Summary. When Bassett Healthcare and the Otsego County Health Department jointly assessed community health needs, they discovered:

    • Only 25% of the county water supply is fluoridated;
    • Otsego ranks among the top counties in New York for motor vehicle hospitalizations;
    • Surprising rates of other preventable health problems and injuries.

    The MCO and the country created a Public Health Partnership with an annual budget of $130,000, that distributes health "tips," trains public school teachers at an annual workshop on classroom health education, promotes fluoride rinse, and organized county coalitions to prevent violence and drunk/drugged driving. Medical and nursing students augmented the Partnership staff and stretched the health education resources.

Comments. The Partnership gets a lot of health promotion for a small investment ...and the MCO gets name recognition, solid information on community health problems, and a reputation for caring about patients, all of which are valuable for a small MCO that needs to retain enrollee loyalty against national competition.

B1003. A. Franzgrote, J.M. Ellen, S.G. Millstein, and C.E. Irwin. (1997) Screening for adolescent smoking among primary care physicians in California. AMERICAN JOURNAL OF PUBLIC HEALTH 87:1341-1345.

  • Summary. This study identified correlates of screening adolescents for smoking behavior. Rates of screening for regular smoking among 11 to 14 years old patients during routine exams varied from 61% for pediatricians to 85% for specialists in adolescent medicine. Screening rates for having tried tobacco are more uniform: 11 to 20%. Higher rates were reported for screening older adolescents. Comfort levels in dealing with adolescents and with smoking cessation counseling have a positive influence on screening rates during early adolescence, when smoking is likely to start.

Comments. Smoking cessation and antitobacco counseling now are HEDIS measures for MCO performance. MCO sponsored in service training for clinicians on how to talk comfortably to adolescents about tobacco could help raise screening and counseling rates.

B1004. F. Soto, R.L. Papenfuss, and J.J. Guerrero. (1997) Hispanics and worksite health promotion: Review of the past, demands for the future. JOURNAL OF COMMUNITY HEALTH 22:361-367.

  • Summary. The authors note that rapidly increasing Hispanic employment will alter the effectiveness of worksite health promotion in the next 25 years. Data from multiple sources identify the following as priority issue areas:

    • nutrition
    • worksite safety
    • exercise
    • tobacco use and binge alcohol use (particularly for young men)
    • how to effectively use health benefits.

    Soto and Papenfuss identify worksites as especially appropriate for addressing preventive health needs of the Hispanic community, because their priority health needs correspond to the health promotion activities usually associated with worksites.

Comments. Most—although not all—of the health issues identified as "Hispanic" are issues prevalent among many low income populations. Conwal worked with a community provider who taught Hispanic enrollees to prepare traditional Mexican and Central American "comfort foods" with low fat and higher protein...and found non-Hispanic enrollees benefit from and like the classes.

B1005. B. Brewer, M. Stein, and D.E. Williams. Roving Rural Respite Care for the Elderly. Presented to the 125th Annual Meeting of the American Public Health Association, Indianapolis, November 11, 1997.

  • Summary. Family care givers of infirm or chronically confused elderly feel "trapped"—this can lead to neglect, abuse, and occasionally violence. In rural areas, opportunities for intervention are limited. The state of South Carolina and a private foundation help Interfaith Volunteer Caregivers of Spartansburg to organize roving respite care, using only two part-time paid staff members. Resources are trucked weekly to churches and civic facilities for a half-day of care and activities for the elderly. A Home Health Agency provides screening and counseling. Evaluation tracks positive changes in client function, caregiver perceptions of burden, and depression; the number of cases requiring action by local Adult Protective Services is declining.

Comments. Appears to efficiently use limited resources to simultaneously offer preventive services to a rural Medicare population and to their vulnerable care givers.

B1006. J. Fraze, M. Wilson, J. McLaughlin, and W. LeCroy. Communicating Health Promotion Within a Large Corporation. Presented to the 125th Annual Meeting of the American Public Health Association, Indianapolis, November 11, 1997.

  • Summary. The Best Buy retail chain instituted a Well Workplace program through the use of a network of employees who volunteer to be health promotion representatives at each store. Important health program information and advisories, however, were not reaching the part-time "wellness reps." A survey sent to 540 employees found that personal communication, such as training sessions and telephone calls, were most effective in ensuring the implementation of health promotion messages. The company had been relying primarily on newsletters, impersonal memos sent by facsimile machine, and "awareness kits" to reach the wellness reps, and did not achieve the desired changes.

Comments. This study has implications for worksite wellness promotion in general: If employees who are supposed to be leaders in wellness often ignore impersonal print messages, then how are such messages supposed to change the behavior of less receptive employees?

B1007. T.R. Misener, S.G. Fuller, and H.F. Sharp. Predictions of Participation in Health Promoting Lifestyles as a Function of Psychosocial Development. Presented to the 125th Annual Meeting of the American Public Health Association, Indianapolis, November 11, 1997.

  • Summary. Why are some men less likely than others to adopt healthy lifestyles and to use preventive health care? The authors applied Hawley's Measures of Psychosocial Development (MPD) and the Health Promoting Lifestyle Profile instrument to a random sample of 500 males from 20 to 50 years old. The authors found statistically significant correlations between high scores on the Profile and both the MPD and each of its six subscales, as well as between high scores on the Profile and educational level attained. Being single correlated with low scores on the Profile instrument; age did not make any statistically significant difference.

Comments. The study suggests that psychological maturity is an asset for health promotion and that its absence is a barrier. It also suggests that the Health Promoting Lifestyle Profile and Pender's Health Promotion Model are useful tools for understanding (male) enrollee response to health promotion activities.

B1008. W. Greene, B.L. Green, and M.F. Britt. Using Sunday Sermons to Improve the Health Behaviors of African Americans: Are They Effective? Presented to the 125th Annual Meeting of the American Public Health Association, Indianapolis, November 12, 1997.

  • Summary. Results of a survey of congregants at one Baptist church in Alabama, following exposure to "Sunday Health Sermons" found that 94.4% now viewed the religious service as an appropriate means for providing health information and that over 70% associated a sermon with at least one new action they had taken to improve their health status.

Comments. Although too limited to apply to a larger audience, the study suggests that a managed care/church partnership might be a cost-effective approach to reaching some low-income enrollees with effective preventive information.

B1009. K.B. Stroup and L.K. Hawkins. Lowering the Cost of Healthcare for Indiana's Children: Riley Hospital's Partnership with Wal-Mart and Sam's Club Associates. Presented to the 125th Annual Meeting of the American Public Health Association, Indianapolis, November 12, 1997.

  • Summary. Describes the "Safety Smart" partnership between the 100 Wal-Mart/Sam's Club stores in the Indiana-Ohio-Michigan area and a nonprofit children's hospital. The hospital receives support from the retail chain for fundraising for staff and programs, while the hospital provides public information and education on child health and injury prevention through the stores. The hospital hosts an annual meeting for store representatives to introduce the programs and materials for the year. "Safety Smart" targets issues resulting in highest child trauma treatment costs: fire, violence, and bicycle safety.

Comments. This marriage of community-oriented marketing and information dissemination contributes to the public service reputation of all parties. Despite the title, however, it isn't clear that the program succeeded in reducing healthcare costs.

B1010. J.H. Hibbard, J.J. Jewett, M.W. Legnini, and M. Tusler (1997) Choosing a health plan: Do large employers use the data? Health Affairs 16(6):172-180.

  • Summary. A survey in early 1997 of the influences on purchasing decisions of 33 large corporations with 1.8 million covered lives produced several findings of interest to wellness promotion:

    • Nearly all large purchasers report trying to achieve multiple goals: good price, employee satisfaction, and selection of high quality plans and hospitals. 70% sought to balance between cost and quality, 10 percent first chose a price range and then compared quality, and 20% used some type of system for choosing among high-performance, cost-effective plans.
    • The two top priorities among corporate purchasers in measuring plan "performance" were consumer satisfaction and NCQA accreditation. Clinical measures barely entered the selection equation.
    • Only 54 percent reported using HEDIS measures for choosing a plan.
    • Among those who report availability of consumer satisfaction data, 59 percent use the data to  choose a plan...including an overwhelming majority of the firms that also use HEDIS measures.
    • 55% use NCQA accreditation. The authors believe relying on NCQA is attractive because it reduces the information-processing burden compared to tracking HEDIS.

Comments. This survey replaces the image of large-scale purchasers being influenced by the ever-growing flow of clinical outcome data with an image of purchasers being influenced largely by the perceptions of the enrollees, after threshold levels of price and NCQA-indicated quality are achieved. Previous studies already document that consumer satisfaction is strongly influenced by the availability of wellness promotion services. If the cost of plans converge, wellness and health promotion may indirectly become more important in decisions of corporate purchasers.

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