OHIO DEPARTMENT OF ALCOHOL & DRUG ADDICTION SERVICES

Managed Care Marketing for Prevention
Conwal is developing a managed care marketing plan for violence, alcohol, and drug prevention program providers for the State of Ohio Department of Alcohol and Drug Addiction Services (ODADAS). The plan is designed to prepare prevention providers to integrate services into a managed care environment. Conwal will train providers in the implementation of marketing strategies, pilot the program in selected counties, and evaluate the results.

Specifically, Conwal provides the following services:

• Conducts market research on the health promotion capacity, activities, and interests of managed care entities serving Ohio residents.
• Develops marketing strategies for HMOs and medical providers serving public and private clients for the provision of violence, alcohol and other drug prevention services through public/private sector providers within a managed care environment.
• Designs pilots for the marketing strategies within identified areas. Conducts training with the pilot providers.
• Monitors implementation of pilots and provides ongoing technical assistance.
• Evaluates the pilot:
  Develops database for collection of study data. Tabulates and interprets findings of the pilots.
  Adjusts strategies, if necessary, based on pilot findings.
  Prepares comprehensive written reports on the findings of the pilots.
  Provides oral presentation of findings.
• Conducts five regional trainings of the marketing strategies to selected local violence, alcohol and other drug service providers, their respective Boards, and ODADAS staff.